Following the announcement of an expanded multi-year strategic partnership with the National Football League (NFL), Genius Sports Limited (NYSE: GENI) attracted investor attention during the previous trading session. The initiative intends to increase fan interaction and technology integration throughout the NFL ecosystem and resulted in GENI shares surged 8.39%, ending the trading session at $10.47.
Top 5 Tech Stocks to Buy in 2024
Don't let the chaos of rising interest rates, potential recession, tighter credit issues, higher oil prices, and incessant geopolitical issues chase you from the markets. Instead, just wait it out. With too much fear in the market, go bargain hunting with tech stocks. We have complied a report with the five of the best ways to profit within this industry.
"Top 5 AI Stocks to Buy in 2024."
Click here to sign up for our free report & newsletter, plus bonus offer "Elon Musk just Tiggered a BOOM in These Stocks"
Sponsored
Exclusive Rights Reinforced and Expanded
Under the renewed agreement, Genius Sports will retain its role as the NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS), and the League’s official sports betting data feed. These data streams will continue to be supplied to media outlets and sports betting operators worldwide.
The extension also solidifies GENI’s exclusive position as the only provider of low-latency live “watch and bet” NFL games for international sportsbooks and grants it sole representation of in-game advertising inventory.
FANHub and BetVision Drive Fan-Centric Innovation
As a key pillar of the extended agreement, Genius Sports will continue leveraging its FANHub platform to resell the NFL’s international owned-and-operated and U.S. sports betting advertising inventory. Joint efforts will also be made to explore new activation opportunities for FANHub.
Notable innovations born from the partnership include BetVision, an immersive sports betting streaming service launched in 2023, and Madden NFL Cast, a fully branded live broadcast experience introduced in 2024.
Technology and Integrity at the Forefront
The partnership also promotes the usage of GeniusIQ, the business’ AI-powered sports data platform, which offers improved solutions for the betting, broadcasting, and advertising sectors. Crucially, during regular games and major events, Genius Sports will keep up its integrity services to protect the NFL’s competitive structure.
Strengthening a Winning Alliance
Over the last four seasons, Genius Sports has been an essential strategic partner of the NFL thanks to its extensive data, video, advertising, and integrity services. In addition to demonstrating the NFL’s confidence in Genius Sports, this expanded collaboration highlights GENI’s dominance in the global sports technology market and represents a major turning point in the development of immersive, data-driven fan experiences.
