Recent insider transactions at Intuit Inc have caught investor attention as key executives made significant moves. On October 3, 2025, Aujla Sandeep sold Intuit shares valued at $792,160, offloading 1,170 shares at a price of $677.06 each. Following this sale, Aujla’s holdings declined to 1,295 shares, now worth roughly $0.81 million.
In contrast, MARK PHILLIP NOTARAINNI purchased 443 shares, totaling more than $299,938 in proceeds. Before the October sale, SANDEEP S AUJLA had also bought 1,170 shares at the same per-share price of $677.06, signaling mixed insider sentiment over time.
Analyst Ratings
Wall Street remains largely optimistic about Intuit’s future. BMO Capital Markets reaffirmed its Outperform rating on November 21, 2025, while lifting its price target to $810. Earlier in the year, CLSA initiated coverage with an Outperform outlook in late June. HSBC Securities upgraded the stock from Hold to Buy on April 23, 2025, and Scotiabank boosted its stance from Sector perform to Sector outperform on April 17, 2025. Across the board, analysts appear to be leaning bullish.
Stock Performance
In its latest trading session, Intuit Inc dropped 2.92% to close at $629.13. The day’s low hit $619.82 while the high reached $651.88. The stock has dipped about 3.30% over the last five days and is down roughly 1.72% year-to-date. Intuit’s 52-week range shows a high of $813.70 on July 30, 2025, and a low of $532.65 on April 7, 2025.
Support and Resistance
Technical charts indicate a support level at 615.34. A break below that could send the stock sliding toward 601.55. On the upside, traders are watching resistance at 647.40, followed by a secondary barrier at 665.67. The 14-day RSI sits at 38.93, suggesting a neutral reading with a slight lean toward oversold territory.
Short Interest
Short interest in INTU declined sharply as of November 14, 2025, falling by 18,097 shares to 5.14 million. Compared with the 5.16 million reported a month earlier, this marks a 0.35% decrease. With short shares representing only 3.53% of the float and the days-to-cover ratio at 3.53, bearish pressure appears relatively mild.
Major Shareholders and Price Targets
Analysts surveyed by FactSet have set an average 12-month price target of 825, representing an estimated 27.3% upside from the prior close of $648.07. Some projections see the stock reaching 880 by 2025, with the lowest target at 725. By the end of 2025, 21 analysts had rated the stock a Buy. On March 5, 2025, JP Morgan upgraded its rating to Overweight and set a $660 target, reinforcing the largely positive sentiment surrounding INTU.
