According to a press release, the Trade Desk Inc. (TTD), the owner of a platform that allows marketing and advertising campaigns to be planned, will release an update on July 7th. The company claims this will be the most superior product in its history. Trade Desk has released a new platform called Solimar for marketers. In addition to changing the buyer and planning processes, she is expected to make the marketing team more efficient.
It should be noted that investment in development is one of the critical elements of the Trade Desk work, which provided the company with attention from customers and increased income. The company has not yet provided a detailed description of Solimar’s capabilities. Still, it is known that the new platform will have an updated user interface and the ability to buy ads that integrate buying and scheduling tools in a more user-friendly way. There will also be new AI and machine learning features that will make the platform more useful for analyzing data and providing more transparent reporting. According to the Trade Desk management, the new Solimar platform will completely “change the game rules” for marketing and advertising workers.
Note that The Trade Desk Inc. (TTD) is one of the primary beneficiaries of the growing advertising market. Global ad spends projected to rise to $ 1 trillion over the next decade. At the same time, advertising on new media is overgrowing: in connected TV, in podcasts, in mobile games, and so on. Already this year, global ad spending may approach $ 700 million, according to research firm eMarketer. This is an impressive figure, especially against the backdrop of a sharp drop in this market a year ago when advertising and marketing budgets were sharply reduced due to the COVID-19 pandemic.
On Thursday, shares in The Trade Desk Inc.(TTD) rise 0.76% to close the day at $59.02. Shares were traded at a volume of 8.64 million, which is lower than the average volume over the last three months of 9.44 million. Stock prices fluctuated between $57.57 and $60.10 during the trading session. The company had an earnings per share ratio of 4.86. TTD’s stock has gained 0.84% of its value in the previous five sessions and 16.26% over the past month but has lost -26.32% on a year-to-date basis. Its 50-day moving average of $624.83 is lower than its 200-day moving average of $693.96. Moreover, the stock is currently trading at an RSI of 49.54.