Zeta Global Holdings Corp. (ZETA) stock prices were up by 20.60% shortly after market trading commenced on October 5th, 2021. This brought the price per share up to USD$7.61 early on in the trading day.
ZETA Stock Acquires Apptness
October 4th, 2021 saw the cloud-based marketing technology company announce the acquisition of the technology platform and data from Apptness. The partnering company was founded in 2015 as a digital technology company with a proprietary audience engagement technology. It operates a digital survey platform that provides comprehensive capabilities that it will engage consumers on sites across the open web. Apptness will also deliver proprietary insights and audiences to marketers, while providing publishers with new monetization opportunities.
Zeta Marketing Platform
The newly acquired platform will be directly integrated into the Zeta Marketing Platform. This is believed to expand and enrich the Zeta Data Cloud with more than 45 million monthly incremental high fidelity consumer signals. The partnering company’s technology leads the industry in its capacity to empower publishers and is expected to be a complementary addition to Zeta from a technology, data, and financial perspective. To illustrate, it will enrich the company’s data footprint, consolidating its 360 degree view of its consumers, thereby helping them achieve even stronger results.
The collaboration is expected to increase the company’s platform revenue, while lower the costs of revenue as a percentage of revenue. The inclusion of Apptness’s executive team within ZETA stock will also include sellers with deep experience in the digital marketing ecosystem. Accordingly, the Apptness platform will be made available to the company’s network of more than 6 million websites. The platform will serve as a vehicle to facilitate consumer engagement and increase subscription revenue.
About ZETA Stock
ZETA stock is a leading data-driven, cloud based marketing tech company that focuses on empowering enterprise growth. Its Zeta Marketing Platform is the largest omnichannel marketing platform with identity data at its core. The platform operates by analyzing billions of structured and unstructured data points to predict consumer intent.
Future Outlook for ZETA Stock
The company has reported a strong quarter, which has been further strengthened by its acquisition of Apptness. ZETA Stock is keen to capitalize on the opportunities afforded to it in a bid to usher in unprecedented growth. Current and potential investors are hopeful that management will be able to effectively leverage the resources at its disposal. This is hoped to facilitate significant and sustained increases in shareholder value over the long term.