Vinco Ventures Inc. (BBIG) stock prices were up by 19.89% as of the market closing on October 12th 2021. This brought the price per share up to USD$6.39 at the end of the trading day. Subsequent premarket fluctuations have seen the stock rise by 6.89%, bringing it down to USD$6.83.
BBIG Stock Acquires AdRizer
October 7th 2021 saw BBIG stock and ZASH announce the signing of a binding letter of intent by their Joint Venture, ZVV Media Partners, to acquire AdRizer. The leading publisher and analytics solution with a focus on revenue attribution will be bought in a transaction valued at USD$108 million. Following the transaction, AdRize will be integrated in the Lomotif platform for ad placement revenue, akin to other technology platforms such as Google ad words and Facebook Ad manager. The transaction will be conducted with USD$25 million in cash, with the remaining amount taking the form of equity in ZASH’s common stock. This common stock will have a two-year lock up upon the closing of the transaction.
Scope of Collaboration
2020 saw AdRizer sustain success by reaching revenues of roughly USD$37 million. The company believes it is on track to achieve more than USD$62 million in revenues for the current year. The last seven years have seen AdRizer build one of the leading ad-tech companies as an advertising platform. It services such companies as Google, Taboola, Outbrain, and Buzzfeed. The company runs both real time programmatic ad transactions and direct agreements with agencies and advertisers in its own proprietary platform with artificial intelligence.
The company hopes to continue leading their ad-tech by creating a proprietary ad platform inside short-form video platform, Lomotif. Lomotif believes this has the potential to create substantial opportunities for creators and businesses alike. This development will enable advertisers to schedule their ad buys across Lomotif’s Audience Network, which will allow Lomotif to monetize social traffic around the world where users make use of its offerings. The acquisition is the culmination of several years of work by AdRizer, which had the ultimate goal of eventually integrating with a large internal platform, of which Lomotif is a prime example.
Future Outlook for BBIG Stock
The company is keen to capitalize on the expanded scope of opportunities afforded to it as a result of its acquisition of AdRizer. BBIG stock is poised to set the stage for organic increases in revenue over the upcoming quarter in collaboration with AdRizer’s services. Current and potential investors are hopeful that management will be able to effectively leverage the resources at its disposal. This is hoped to facilitate significant and sustained increases in shareholder value.