Alfi Inc. (ALF) stock prices were up by 5.99% as of the market closing on October 28th 2021. This brought the price per share up to USD$5.66. Subsequent premarket fluctuations have seen the stock dip by 21.02%, bringing it down to USD$4.47.
Massive DOOH Market
October 12th 2021 saw ALF stock report the Digital Out of Home market to be estimated at roughly USD$41.06 billion at the end of the 2020 year, as per the company’s new research. In the AI enterprise SaaS advertising platform’s research, nearly 65% of advertising executives surveyed forecasted the market value to surge to between USD$50 billion and USD$55 billion by 2026. Another 30% were reported to believe the market value would surpass these valuation forecasts.
DOOH Ethical Concerns
The study also found that 85% of advertising executives that are a part of their sample size had concerns about the level of ethical standards DOOH advertising companies were adhering to. 47% stated being “very concerned” about ethics regarding DOOH advertising, in terms of the use of cookies, the storage of persona data, and facial images. The DOOH advertising market has been stable over the course of several years, with the recent technological revolution requiring the company to address concerns with operations and scalability with modern technology.
ALF Stock Ahead of Competition
With privacy and respect being critical factors in the industry, ALF stock’s next generation technology has the capacity to detect behavior without collecting or storing personal data or facial images. The company is setting new industry standards by facilitating the provision of precise targeting information to advertisers by gathering this information in non-intrusive ways. The collection of information in this manner ensures compliance with GDPR, CCPA, and HIPAA. The company has become a compliant pioneer in the revolution of the OOH sector
ALF Stock Ensures Privacy
ALF stock’s proprietary platform makes use of perceptual details to detect a face and predict the age and gender of the user looking at the screen. Accordingly, content is served based on their emotions to the first set of ads. The company neither tracks nor identifies anyone, nor does it record or store facial images or videos.
Future Outlook for ALF Stock
The company is poised to capitalize on the expanded scope of opportunities afforded to it in the burgeoning DOOH market. ALF stock is setting itself apart from its competitors in the age of digital privacy in a bid to usher in unprecedented growth. Current and potential investors are hopeful that management will be able to effectively leverage the resources at their disposal. This is hoped to facilitate significant and sustained increases in shareholder value over the long term.
