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Why did PubMatic, Inc. (PUBM) stock jumped to 23.01%?

PubMatic, Inc. (PUBM) popped up to 23.01% in the aftermarket, following the announcement of third-quarter 2021 financial results. However, the last trading session closed at $32.11 with an increase of 7.39%.

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What came off in the third Quarter 2021 Financial Results?

PUBM reported third-quarter 2021 financial results on 9th November 2021 in which the company stated that the sales were $58.1 million, 54% more than $37.8 million in the same period of 2020. Moreover, the GAAP net income was $13.5 million and net dollar-based retention was 157 percent, beyond 110 percent in the prior year’s similar period.

Not only this but Adjusted EBITDA was $24.3 million, which represented a 42 percent margin, compared to $13.4 million in the same quarter of 2020. Furthermore, the net cash created by operational operations came out to be $26.4 million, with a 617 percent increase. The company exceeded the sales targets by a significant margin.

 What will happen now?

This quarter represents PUBM’s fourth consecutive quarter of organic revenue growth above 50% and adjusted EBITDA margin above 30%. The company aims to participate in customers’ upside in the future to offer incremental value to them, which accelerates lucrative business models and allows the company to invest in future development. Lastly, this flywheel puts the company in a great position to develop and acquire market share in a sustainable and profitable way.

PUBM and Semasio Partnership – Worth it?

On 20th October 2021, PUBM announced the expansion of a partnership with Semasio that would allow media buyers to boost audience addressability at the user and page level. For speedy, precise targeting, Semasio’s audience and contextual segments may now be triggered directly in PubMatic’s sell-side platform (SSP).

OMD Netherlands, OMG Germany, and PubMatic examined the success of mobile web and in-app ads using Semasio segments activated in PubMatic’s SSP vs activation in a demand-side platform (DSP) to see if activating data segments in the SSP would result in increased reach. When Semasio segments were utilized in the SSP instead of the DSP, the findings for OMD Netherlands revealed a 205 percent increase in reach. Additionally, by activating the segments via PubMatic, OMD Netherlands noticed a 16 percent increase in viewability and a 21 percent increase in click-through rate (CTR).

So, what’s next?

Media buyers, tech platforms, and data suppliers respect the capability of such advanced contextual targeting techniques because they give a springboard for improved addressability in a cookie-free environment. Moreover, Semasio’s new methodology will provide media buyers the flexibility and accuracy they need to conduct extremely effective campaigns in cookie-less environments, and it will be a fantastic fit for PubMatic’s clients. Last but not least, data will continue to play an important part in the future of addressability initiatives, assisting advertisers in achieving their campaign objectives.

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