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Integral Ad Science Holding Corp. (IAS) Stock Dropped in Pre Market Despite no Visible Reason

Integral Ad Science Holding Corp. (IAS) is an international and innovative digital advertising authentication company and a benchmark in digital media quality for leading brands of the world, publishers and other organizations. The company serves its purpose through cloud-based technology platforms. The company makes sure that the ads are viewed actually by the people thus making its way through supply path optimization.

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The price of IAS stock dropped to $20.26 (2.76%) during the regular trading hours of December 16. 2021. At last check, the pre market session on December 17, 2021, showed a significant decrease of 7.05%.

Events and Happenings

On December 16, 2021, IAS reported its Industrial Pulse Report. The data was surveyed from 200 digital media experts. The results showed that mobile video rise, transparency and trust matters of social media, and the advent of digital audio are top picks for advertisers.

On December 9, 2021, IAS reported a progressive merger with Mediaocean, thus providing an improved basis for automatic campaign management. Now media personnel can impeccably set up, launch, and adjust their digital campaigns within Prisma and automatically flood this information in IAS Signal.

On December 9, 2021, IAS informed about its certification for impression and viewability measurement by the Media Rating Council (MRC) and broadcast of display and video advertisements on the top-notch forums like Instagram and Facebook.

On December 6, 2021, WPSD which is the part of Paxton Media Group, reported about its collaboration with Publica (owned by IAS). With this collaboration, Publica will provide WPSD Local 6 with the technology to effectively run the advertisement experience through all the CTV environments. 

On December 6, 2021, IAS informed about its project of the expansion of Context Control solution for advertisers and publishers internationally, giving consumers more authority over the settings of digital ad placements. On November 23, 2021, IAS that top management of the company participated in three investor conferences namely Wells Fargo 5th Annual TMT Summit on December 1, Raymond James Technology Investors Conference on December 6 and Barclays Global Technology, Media and Telecommunications Conference on December 8, 2021.

Key Financials

On November 10, 2021, IAS reported its financial results for the third quarter ended September 30, 2021. Some of the key highlights are as follows

Revenue

Total revenue increased by 32% to $79.0 million for the third quarter 2021, against the same quarter of 2020 when it was $60 million.

Net Loss per Share

Basic and diluted net loss was $9.8 million, or $0.06 per share, in comparison to net loss of $4.4 million, or $0.03 per share, during Q3 2020.

Total Assets

Total assets reported by the company for Q3 2021 were $1048 million.

Conclusion

IAS showed a declining trend (15%) for its stock price from the past month mainly due to uncertain market situation. The company is showing positive financial results for the prior quarter. Many collaborations are under the pipeline for the company which will be benefactor for the company.

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