Marin Software Incorporated (MRIN) is one of the leading companies engaged in enterprise marketing software for advertisers and ad agencies at a global level. The key product of the company is MarinOne which is ecommerce and social ad platform. The company manages advertising campaign for different agencies. Also, the company enabled the promoters to manage their social media advertising.
The price of MRIN stock during the regular trading on January 7, 2022 with a tremendous leap of 31.30% was $4.53. At last check in the premarket on January 10, 2022, the stock tumbled by 7.26%.
MRIN: Events and Happenings
On January 6, 2022, MRIN reported that it integrated with demand-side platform (DSP) of Amazon Ads. As the result of the integration, the brands, without any difficulty can optimize their Advertising campaigns under the MarinOne system. The integration enabled the promoters to programmatically reach the audience of Amazon at length across different sites and apps of Amazon. The detailed inventory allowed the brands to engage with the consumers across their journey.
On November 10, 2021, MRIN reported that it collaborated with CitrusAd’s Digital Media program. The collaboration allowed the brands in the optimization of the display ads and sponsored products.
MRIN: CEO Comments
Speaking at the occasion CEO of MRIN Chris Lien said that the collaboration resulted in offering a streamlined access to viewers with leading global retailers and gave them the transparency and flexibility.
MRIN: Key Financials
On November 4, 2021, MRIN reported its financial results for the third quarter ended September 30, 2021. Some of the key highlights are as follows
Revenue
Net revenues for the third quarter 2021 were $6.2 million compared to the same period of 2020 when the revenues were $6.8 million. The revenue showed a yearly decrease of 9%.
Assets
Total current assets of the company for third quarter 2021 were $57.5 million as compared to the same period of 2020 when the assets were $17.4 million.
Net Loss per Share
Basic and diluted net loss for Q3 2021 was $3.1 million or $0.22 per share as compared to the same period of 2020 when the loss was $4 million or $0.58 per share.
Conclusion
MRIN stock is 68% down the past six months but the company regained its lost momentum by integrating with Amazon’s DSP. As a result of the integration, the stock soared as high as 31%. But the current premarket decline is possibly due to the circumstances which are not favoring the company. Analysts are suggesting this collaboration to be a great come-back from the company. The new strategies of the company solely focus on the investor relation and attract the customers.
